In "Digital Data will Increase Sixfold by 2010" (http://www.channelregister.co.uk/2007/03/08/digital_data_explosion), O'Brien claims that it is suggested 988 Billion Megabytes - almost one Zettabyte - will be in play by the end of the decade. Of course, much of this data won't be unique, but that's still an awful lot of ones and zeros.
I'm wondering how long it'll be before we have a million times the 2010 amount - a thousand Yottabytes. Yotta is currently as far as the prefix numbering system officially goes...
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